#1

Looking through some of the advertising agencies, there are a couple that caught my eye.

The first one is the agency Fi. They work with many big clients including Microsoft, USA Today, and Wacom. I like how their design style is. Words I'd used to describe it are clean, creative, and even a little futuristic.

When it came to the 25th anniversary of Nickelodeon kid choice awards (2012), Fi teamed up with Nick to bring an interactive way for kids watching to get involved.  They knew that Will Smith was hosting, so they decided to go with a secret agent theme (Men in Black) and they created a game on IOS to allow kids to feel like they themselves are agents. I love this idea because I know from my past experience, and watching my 4y.o cousin, pretending to be an agent on a secret mission can be really fun for kids.  One of the most exciting things Fi did, was make the game an actual event in the award show, so kids would feel excited that they were actually a part of the show. I think that's a really smart idea. It makes the kids feel more involved with the show, even if they are just watching it from a TV. They incorporated  it by having kids worldwide try to collect the most Slime, which is basically a trademark of Nickelodeon. Kids also were able to receive their own badges which makes them feel accomplished

Basically kids would go on "secret missions" and Nickelodeon stars themselves would send video messages to the kids to let them know what the mission is. This is another great idea, because these are celebrities that kids look up to and watch all the time.

I think Fi and Nick did a good advertising job, this made sure the kids were excited for the actual awards show.

Another agency I like is the Grey agency. I like what they did with the CoverGirl Ad. They had one with celebrities including Katy Perry, Pink, and Janelle Monae. First of all they used the hashtag #GirlsCan.  I love how they're trying to make girls feel more empowered, through social media. Hash-tagging is widely used and I think it's literally changing the world. In this ad they had I loved how they had a diversity of women showing a range of ethncities, not just the Hollywood typical white women. Second of all, they included a variety of occupations too throughout their campaign. Its not just celebrity occupations but for example also computer coding. I love how they're breaking the stereotype that still is alive, that some girls cant go into more "difficult" fields. I think it also makes sense for a makeup agency to make sure that women are feeling empowered through makeup and other aspects of their lives as well.